![]() These include a powerful form builder, live chat and chatbots, popup tools, and an all-in-one WordPress plugin for marketing. HubSpot offers many features of which most are free to try. It is also considered the most powerful marketing automation platform in the industry. Hubspot is an all-in-one marketing, sales, and CRM suite that provides you with all the tools required to create actionable content, optimize it, and help it reach the right audience. Your mastery over these content marketing tools will go a long way to determine your success as a digital marketer. They can offer you new topics to write about, help you reach your buyer personas, get visitors to engage with your content and even help them to make a buying decision. Companies that use content marketing see 30 percent higher growth than those who don’t use itĬontent marketing tools can help you save time and money by improving the quality of the content you produce and streamlining your overall content marketing strategy.47 percent of buyers view at least 3 to 5 pieces of content before engaging with a sales representative.Businesses that create their own blogs get 67 percent more leads.Here are a few stats on content marketing that gives it a competitive advantage: When your customers think of you as an organization that is genuinely interested in them, they are more likely to choose you over competitors. ![]() Good and consistent content establishes and nurtures relationships. When content marketing is done right, it conveys expertise and shows that an organization values its customers. This can be in the form of blogs, social media posts, newsletters, emails, videos, white papers, etc. Content marketing is the use and development of relevant and useful content to attract current and potential customers. ![]()
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